Page last modified 14 May 2000
- The Wal-Mart two-way radio ads.
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I worked in radio broadcasting for many years. In that time, I both voiced
myself and heard many stupid advertisements. On this page, I shall try to
keep a record of those ads which I find most exceptionally stupid.
A pair of ignorant Wal-Mart ads
The first entry is a pair of ads for small hand held two-way radios
in Wal-Mart sale flyers. The first offered radios with
500 watts of power.
Anyone who knows about hand held radios knows
that is ridiculous. Five watts is at the high end of the transmitter
power in such radios, and five watt radios do use up batteries
at a fast rate. But look at this ad:
Five hundred watt radio.
Then Wal-Mart outdid themselves in another sale flyer just three
months later. They advertised 500-megawatt radios.
500,000,000 watt transmitter power. Maybe they meant 500
milliwatts. That would be one half watt. There is a difference.
500 megawatt radio"
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