**********************PRESS EXCERPTS*********************


Milwaulkee Sentinel
"Boy I can hardly wait to get finished writing this story. You won't believe all the projects I have lined up for later in the day. Suddenly, when I was least expecting it, I've turned into a bald, middle aged version of the Energizer bunny. Only instead of having a little drum strapped to my chest, I'm wearing a portable electronic visor that resembles visors worn by tennis players during games in bright sunlight. The type I have on, though, has two small lights aimed right at my eyes. Wearing the Visor for 30 minutes each morning during the winter - when the sun hardly shines in Wisconsin - makes me want to put on roller blades and zip from room to room in my house..."

The Washington Post
"A Bethesda (MD) company got some free publicity from an unusual source when its product was featured on the hit show Northern Exposure. Bio-Brite, Inc. makes an electric visor that emits a constant stream of light on a wearer's eyes. It is designed to combat winter depression caused by reduced sunlight. Founded in 1989, Bio-Brite was created through the transfer of technology from the National Institutes of Health."


The Washington Times
"Based on the work of Harvard Medical School professor Martin Moore-Ede, a pioneer in circadian-rhythm research, the Bio-Brite [jet lag] Calculator uses information on the trip's time and direction of travel to suggest when to go to sleep and when to stay up. The products work, or so says Robert Wilner, a personnel executive at a large food service firm based near Chicago. On his twice-a-month trans-Pacific airplane trips, Mr. Wilner wears the Light Visor while sitting and reading, and responds to fellow travellers by handing out Bio-Brite literature to the curious. "I'm all for it. It's made a difference."

The Wall Street Journal
"Conquering jet lag is becoming more than a cottage industry, as the global marketplace puts more demands on the business traveler. Bio-Brite, a Bethesda, MD fim, markets a computer software package and customizes and prints sleep schedules for overseas fliers and determines when they should be exposed to bright light. The company also sells a battery- powered visor that shines simulated sunlight into the eyes, 'fooling' the body into maintaining its internal clock..."


The New York Times
..."perhaps the most intriguing finding about SAD has been the benefits demonstrated when patients are exposed to an artificial dawn while still asleep. Dr. David H. Avery of Harborview Medical Center in Seattle demonstrated that very low levels of light ... can reverse the symptoms of seasonal depression and help patients wake up at a normal time... It is not yet known how dawn simulation affects the brain, but the finding that light penetrating through closed eyelids can influence biological rhythms 'indicates that the eyes must be very sensitive to light at that time of day,' Dr. Rosenthal said.'

The Daily Telegraph, London
The SunRise Alarm Clock was rated the number one alarm clock in Daily Telegraph's Consumer Report, besting competition from Casio, Remington, Braun. "Initial skepticism about light-influenced body clock regulation turned to appreciation on first use. The light is soft and comforting on wintry mornings ..."

Email Bio-Brite here